What is machine learning?
The trends other time are displayed like that:
Optimizely is an experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment into their technology stack and broadly across the entire customer experience. The platform empowers organizations to create and run experiments that help them make data-driven decisions.
Optimizely has recently acquired Austin, Texas-based Experiment Engine, a provider of tools and services for teams to help them manage their experimentation programs. No financial terms were disclosed. Experimental Engine’s seed investors included Founder Collective, Mercury Fund, Corsa Ventures and Right Side Capital Management, according to Crunchbase.
Ninety-seven % of U.S. executives report that their customers prioritize experiences that are fast, cost-effective and personalized. To keep up with these increasing customer expectations and technological advancements, marketers and developers must integrate experimentation: testing every touchpoint and using behavioral data to drive business decisions.