TD Ameritrade Announces Essential Portfolios Robo-Advisor

TD Ameritrade
TD Ameritrade

Fully Digital Automated Experience with Passive ETF Portfolios to Keep Cost Low

This launch follows the June re-release of Amerivest Managed Portfolios, which underwent a significant digital enhancement. Amerivest offers investors a self-guided digital investment guidance experience, paired with as much or as little human interaction as investors want.

“Today’s investors want more choices for investment advice. Some want that guidance to come from a human, partnered with digital platform, while others might prefer an all-human or all-digital approach. Our job is to deliver solutions that are easy-to-use, effective and allow our clients to grow with us as their needs evolve,” said Tom Bradley, president of retail distribution at TD Ameritrade. “Essential Portfolios is a great example of how we were able to leverage Amerivest’s existing technology to create an all-digital version for the more value-conscious investor.”

Essential Portfolios: The benefits of professional management at a low cost

  • Five diversified, model portfolio strategies with fund recommendations by the objective professionals at Morningstar®Investment Management LLC
  • Each portfolio consists of five ETFs and cash (weighted average expense ratio of 6 to 8 bps)
  • Competitive and low-cost pricing to keep the service affordable (flat-fee structure of 30 bps)
  • Embedded goal planning and tracking tools
  • Key statistics on the portfolio holdings
  • Additional features and upgrades will be introduced throughout the coming months, including tax loss harvesting

Getting Started

Ongoing Monitoring and Support

  • Monitoring and automatic rebalancing by Amerivest
  • Online dashboards for easy performance monitoring
  • “On the go” access to account information through Essential Portfolios mobile app
  • Embedded investment alerts and updates
  • Essential Portfolios support team available via live chat, e-mail and phone

To learn more about Essential Portfolios, Amerivest and other solutions for investors of all ages and experience levels at TD Ameritrade, visit